It's a strange dichotomy. It's a constant back-and-forth, as I struggle with the tools of the trade to render physical my vision for each piece. I wouldn't say I ever get fully comfortable in any given style. But I'm also aware of the fact that I never want to exhibit a recognizable style. I don't want to be a "style". (The art direction of the thing I'm marketing should dictate the style if it has any at all.)
If I feel I'm getting too comfortable, repeating myself, I immediately attempt to move from on it. Unless I'm doing a series where all the items need to match, I want to welcome each new design job with a set of fresh eyes not relying to previous works to guide me.
If I'm not stretching, I'm not growing. (And I've got a long, long way to grow.) That's the dichotomy. I try to improve in a certain direction, but then if I feel I'm approaching that goal, I immediately move on from it to try to pursue a different direction. I never stay in any comfort zone. The compounded effect is I'm never fully happy with the work.
See you on the next one.