Tuesday, September 19, 2023

The Royal Treatment

In the early 1990s Cantonese comedian Stephen Chow burst to super stardom in Hong Kong. His films often outgrossed even Jackie Chan and Chow Yun-fat movies at home. In fact, the top five highest grossing HK films of 1992 were all Stephen Chow films. (Hey dude, howzabout leave something for the rest of us!) It is from that very furtile period that these two films arose. Well, it's more like one 3 hour film chopped into two 90 minutes halves. With bottom-denominator Wong Jing at the helm, you know what to expect and yep, it delivers. Lots of nipple twisting. Philistines rejoice. 

For the outer packaging of the Blu-ray collection of both ROYAL TRAMP films, I briefly considered going with a super-deformed big-head caricatured cartoony style synominous with Hong Kong action-comedies of the time. But although that goes over well with HK audiences, I think my client's European audiences associate that more with straight comedies, and although this film is quite silly, I think the bigger draw to this market is the over-the-top martial arts action and not the Cantonese wordplay Chow is known for. So instead I played up the bright colors, the large recognizable cast, the fanciful costumes and of course Chow's goofiness... all wrapped in an ornate, slightly formal, Chinese framework.  

October is coming and that when the spooks come out. Next time.

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