Advertising as Art: Episode 1

Here's some classic French and Italian poster advertising from the early to mid-20th century. Sophisticated, charming, and lighthearted, they evoke a simpler carefree era... that of course never truly existed. But that's the success of these ads. They make you feel good and want to be a part of whatever it is they are promoting. They sell the "sizzle", not the steak.

I'm particularly hankering for a steaming pile of juicy pasta right about now. With a little cheese and a nice glass of Pinot Grigio. Damn the power of these old posters!

Enjoy.